These are marks that cannot receive protection through the courts nor registration with the U.S. Patent and Trademark Office. They include (1) generic marks; (2) immoral, disparaging or scandalous marks; (3) marks which are primarily functional; (4) marks consisting of a living person's name, portrait or signature, unless written permission has been granted; (5) deceptive marks, and (6) marks consisting of a deceased President's name, unless that President's spouse has granted written permission or is no longer alive.